ASSESSMENT
Albinati Aeronautics (AA) is a private aviation company. So far, it developed organically in its environment thanks to the reputation of its founder, Stefano Albinati. In 2013, AA must build awareness outside of its circle.
CHALLENGE
Build the Albinati brand, capitalizing on the founder’s essential traits:
• Expertise as an aviation professional
• Relentless pursuit of Excellence
• Passionate Enthusiasm
YEARS
2013-2017
BRAND STRATEGY
Stand out by sharing the passion for flying.
BRAND EXPERIENCE
The ascensional triangle represents AA’s aspiration for aerodynamics.
CREDITS
Made with ❤️ by Parenti Design: The Branding Studio
Creative Direction: Lisa Parenti
Brand Identity: Elie Kupsc, Nathalie Colin
UX/UI Design: Elie Kupsc
Motion Design: Abel Nadin
Print Design: Nathalie Colin
Advertising: Elie Kupsc, Nathalie Colin
Photography: Richard Seymour
Strategy: Flavia Engelmann
